Beautiful Mushroom Photography


 Image: 33

Photographer: Schumacher, J,

Reference: Schumacher, J, (2014), c [ONLINE]. Available at: [Accessed 9 August 2016].





 Image: 34

Photographer: Ericviel

Reference:  Ericviel, (2014), o [ONLINE]. Available at: [Accessed 9 August 2016].




 Image: 35

Photographer:  Bruyneel, D

Reference:  DominiqueBruyneel, (2012), n [ONLINE]. Available at: [Accessed 9 August 2016].




 Image: 36

Photographer:  Jeltovski

Reference:  Jeltovski, (2015), t [ONLINE]. Available at: [Accessed 9 August 2016].




 Image: 37

Photographer:  Hope, D

Reference:  Diannehope, (2016), d [ONLINE]. Available at: [Accessed 9 August 2016].





 Image: 38

Photographer:  ImBooToo

Reference:  ImBooToo, (2015), e [ONLINE]. Available at: [Accessed 9 August 2016].





 Image: 39

Photographer:  Straeten, M

Reference:  MaxStraeten, (2011), z [ONLINE]. Available at: [Accessed 9 August 2016].





A Corporate Philosophy on The Mushroom Company Logo


Image: 32

Title: The mushroom Company Logo



The company logo is the company’s identity and customers must be able to recognize a successful company by its logo. The Mushroom Company is successful because its name and logo tells the viewer exactly what the company sells, mushrooms. The design is clean, simple and straightforward. They used two fonts in the design of the logo, a curvy font stating the name of the company and a serif declaring their existence from 1931. The layout of the typography is well-proportioned and easy to read. The colors of the logo are white and purple, creating a high contrast between the white typography on the purple background, making it easy for the viewer to read. The Mushroom Company’s logo is successful because it is a well-recognized logo and portrays the company’s true identity.

A Contemporary Brand on Mushrooms

The Mushroom Company is a mushroom farm and a successful business that has been using the image of a mushroom as their logo since 1931. The Mushroom Company formerly known as The Mushroom Canning Company, is a company that has been around for over 80 years in America. They cultivated over 90% of all the mushrooms consumed by Americas for over 70 years and by 2006 they changed their name from The Mushroom Canning Company to The Mushroom Company. They changed the company’s name because of its success in development, they were no longer a company only producing canned goods but a variety of products.

My 5 Favorite Mushrooms

I chose these 5 mushrooms because I find them visually aesthetic and different to the normal type of mushroom species commonly found.



Image: 26

Photographer: Willidungl

Title: Mycena chlorophos

Reference: Willidungl, (2016), Mycena chlorophos [ONLINE]. Available at: [Accessed 8 August 2016].




Image: 27

Photographer: Willidungl

Title: Marasmius haematocephalus

Reference: Willidungl, (2016), Marasmius haematocephalus [ONLINE]. Available at: [Accessed 8 August 2016].




Image: 29

Photographer: Willidungl

Title: Rhodotus Palmatus

Reference: Willidungl, (2016), Rhodotus palmatus [ONLINE]. Available at: [Accessed 8 August 2016].




Image: 30

Photographer: Willidungl

Title: Panus Fasciatus

Reference: Willidungl, (2016), Panus fasciatus [ONLINE]. Available at: [Accessed 8 August 2016].




Image: 31

Photographer: Willidungl

Title: Leratiomyces

Reference: Willidungl, (2016), Leratiomyces [ONLINE]. Available at: [Accessed 8 August 2016].